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Australia prepares to ban live sports betting chances during sports betting
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27 May 2013
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Australia has unveiled plans to prohibit television and radio broadcasts of sports betting odds during live sports betting matches in a bid to suppress problem gambling.

Gambling ads will no longer appear during live events and around sporting places, the government stated.
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Prime Minister Julia Gillard said Australians had become "progressively annoyed" with the promos.

The broadcasting market is anticipated to submit a revised code to Australia's dog showing the changes.

"From the minute that the players step onto the field, to the minute that they leave the field, there will be no live odds," Ms Gillard informed a press conference.

"This is great news for households, due to the fact that families I think have actually ended up being increasingly annoyed about the penetration of live odds into sporting coverage."

Under the new rules, ads would just be permitted before or after a game, or throughout a set up break in play, such as quarter-time and half-time.

'Focus of video game'

Promotion of sports betting chances by bookmakers who appear to be part of broadcast teams will also be prohibited.

The National Rugby League, which in the past has actually enabled bookies to provide chances throughout broadcasts, stated it concurred with the federal government's strategy.

"The frustrating belief is that we do not wish to see sports betting as the main focus of our game," NRL president Dave Smith said.

"Fans, and especially young fans, must not undergo excessive promotion of wagering throughout matches.

"We want young kids to be enjoying the skills of their preferred group, not pricing estimate the chances."

The broadcasting industry is expected to send a modified code to the Australian Communications and Media Authority, said the federal government.

It estimates that up to 500,000 Australians are at threat of becoming, or are, issue bettors.
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Related internet links

Australia Problem Gambling site
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