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Outsourcing manufacturing is the process of working with manufacturers who bring your creation to life. A drawback is less control over the quality of each product than you’d have with a hands-on approach to manufacturing. That said, it’s important to verify that your manufacture is following safety standards and regulations. Also, you can sell a wide range of accessories alongside sex toys.
Current conversations about sexuality tend to focus on sexual wellness and self-care. There’s also a feminist thread in conversations discussing sexuality from an equality stance. For example, the term "orgasm gap" was coined to describe the disparity between the sexes in orgasms experienced. You might consider these trends when brainstorming your business branding. However, as generations continue to redefine what sex means to them, the branding options continue to change. With the rise in sextech start-ups, conversations may shift to focus strap on forward-thinking, tech-savvy solutions to pleasure.
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In particular, adult forums are an excellent place to purchase media buys. 92 percent of people say they trust word-of-mouth recommendations from friends and family over any other type of advertising. For this reason, referral marketing remains an extremely effective form of marketing.
Sex toys are used by certain people with impairments or limited mobility to masturbate, have sex, or engage in sexual activities or postures that may be difficult or not feasible for them. And don’t limit yourself to only considering toys marketed as couples’ toys. As Engle says, "Any toy can be used as a couples toy," so it may be helpful to expand beyond the mindset of products that put an emphasis on use during penetration only. Or perhaps you might want to start out with something as simple as a massage oil candle rather than motorized toys. Ultimately, of course, communication is key to figuring out what you’re both comfortable with—and the type of products that you’ll each derive the most pleasure from.
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